Skip to Main Content

2015 Service-Learning Symposium: A Strategic Planning Approach to Marketing

2014 Service-Learning Symposium

Presentation Details

A Strategic Planning Approach to Marketing

Authors: Justus Davis

Faculty Supervisor: Dr. Mary Eleanor Wickersham


By utilizing the basic universal components of a strategic plan, including a SWOT Analysis, Environmental Scanning, and Benchmarking, our team was able to develop a success driven Marketing Plan for Coastal Coalition for Children. The plan emphasized the need for consistent evaluation to ensure that the tactics in every objective contributed to the fulfillment of every goal. Certain objectives provided the need for us to present to the organization examples of highly recommended marketing techniques such as the use of speeches, news releases, feature articles, and public service announcements.