Research Guides: BUSA: 1105 Introduction to Business:Course Tools: Videos

Business and Commerce Videos

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Business Ethics: Global Business uses a Q&A format to teach the basics of business ethics in a global economy. Topics include ethics of varying standards, providing leadership, and corporate responsibility to communities.

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Technology is transforming our cities, workplaces, and health care systems. Such changes create fertile ground for innovation, but they also force companies to constantly reinvent themselves. What will enable entrepreneurs, managers, employees, medical professionals, and health care consumers to navigate the innovation maze of the 21st century? This three-part CNBC series searches for answers with high-energy stories, detailed analysis, and insider commentary from business visionaries. Not available in French-speaking Canada. 3-part series, 47 minutes each.

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The NewsHour with Jim Lehrer is renowned for its balanced, in-depth reporting. This anthology of NewsHour segments comes to terms with thorny issues of business ethics. Through interviews with key figures and insightful analysis, the anthology blends case studies and background reports to explore the Enron affair, stratospheric executive compensation, Wall Street irregularities, and other topical business concerns within their broader contexts

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This program sums up the evolution of commerce, from barter, to coinage, to today’s stock market. Economist Professor Grantham, of McGill University, discusses how writing and accounting facilitated trade and gave rise to a merchant class in the ancient world, and hence the spread of classical civilization in the Mediterranean and Asia Minor, culminating in the Roman Empire. The importance of the spice and silk trades is also discussed, along with how the quest for new trading partners impelled exploration in the 15th and 16th centuries, leading to the discovery of the New World and new prosperity. (53 minutes)

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The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing. (30 minutes)

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In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.