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2021 Service-Learning Symposium: Humane Society Service-Learning Project

Presentation Details

Humane Society Service-Learning Project

Authors: Gavin Pavone & Ellia Kelso

Faculty Supervisor: Mary McGinnis, Ph.D.

Community Partner: Humane Society of South Coastal Georgia


We decided to choose the Humane Society of Coastal Georgia as our community partner because of our love for animals and our desire to illustrate our passion through the service-learning project. In our community, too many animals are put to sleep due to overcrowding and lack of funding in shelters. However, the Humane Society has proven to be a haven for all types of animals rather big or small, sick or healthy, and young or old. The Humane Society is funded one hundred percent by donations. That is why it is essential to educate our community about the importance of this organization. We reached out to the staff at the Humane Society as soon as possible to ask them if there was anything we could do to help. Luckily, Mrs. Staci replied to let us know that we could help them create a marketing and informational brochure. She gave us a list of specific topics she wanted us to include in the brochure. These topics include the motto, adoption fees, hours of service, the Big Flea, and the medical services provided. While working on the brochure, we made sure to practice good group communication, such as incorporating and piggybacking on each other’s ideas. We had a group meeting every Saturday to discuss what we had accomplished on the project throughout the week. We each had our page of the brochure that we had to complete. We had to make sure to use rhetorical tactics to create an eye-catching brochure. We used pathos, ethos, and logos to tap into the emotions of our viewers and used the “Big Four” to appeal to our viewers. Once we had finished our brochure, we emailed it to the Humane Society staff. They responded with very positive feedback. They will be using our brochure to help advertise the Humane Society, meaning that we will play a part in helping more amazing animals find homes. This might even encourage others to start volunteering at the Humane Society. Hopefully, our brochure will help encourage people to save an animal and support the organization that makes it all possible.