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2021 Service-Learning Symposium: Advertising the Animals

Presentation Details

Advertising The Animals

Authors: Camdyn Newberry

Faculty Supervisor: Mary McGinnis, Ph.D.

Community Partner: The Farm at Oakland North

Abstract:

In this project, I worked with The Farm to help build an Instagram page that was centered around building and advancing their current rhetorical display of one. We did this by making it more rhetorically appealing and more accessible. We were able to do this by incorporating it into more of a business profile and better promoting the page through hashtags, adding story highlights,  and using insights. The outcome of this resulted in the partner and us being more versed in social media along with advertising. We were worried we would run into more problems due to not being able to do a lot of in-person, but we were able to make it work by choosing a virtual activity. Future implications can be seen through the social media aspects of it. This was important because it allowed the community partner to get more in touch with the community. Also, not only did the community partner get to stay more in tune with the community, but we as a group did as well.